OPERATIONS • PROCESS EXCELLENCE • CRM • AI AUTOMATION

Turning Operational Complexity into Smarter Business Solutions.

I'm Ricardo Rodriguez, an operations professional combining leadership, Lean Six Sigma, business analytics, CRM strategy, and AI-powered automation to create smarter, more efficient business processes.

Ricardo Rodriguez — Operations & Marketing Automation Manager

Ricardo Rodriguez

Operations & Marketing Automation Manager | CRM Strategy | AI-Powered Workflows | Process Optimization | Lean Six Sigma Black Belt Certified

Career Track Record

Leadership Progression

Operations Manager with over 3 years of experience leading teams, optimizing processes, and improving results through data analysis, resource planning, and continuous improvement. I focus on creating collaborative work environments, driving team performance, and strengthening customer satisfaction through clear communication, effective coaching, and a results-oriented mindset. Lean Six Sigma certified, with knowledge of data strategy and digital marketing.

October 2025 – Present

Marketing Operations & Automation Manager — Liqui Moly El Salvador

Develop and execute integrated digital marketing, ecommerce, and sales strategies to drive lead generation, customer acquisition, and revenue growth across digital channels.

May 2024 – October 2025

Operations Manager — Conectys

Led Team Leaders and managed daily operations with a focus on KPI fulfillment, performance analysis, coaching, client collaboration, and high-standard operational efficiency.

March 2023 – May 2024

Team Leader — Conectys

Assigned staffing coverage, supervised training initiatives, tracked real-time productivity, and adjusted tools and workflows in accordance with client requirements and ISO standards.

View Full Experience Record
Systematic Execution Standard

Operational Excellence Methodology

Sustainable business results come from structured inquiry, statistical rigor, and closed-loop process control — not random automation.

01

Understand

Map customer journeys, stakeholder pain points, operational handoffs, and voice of customer (VOC).

02

Measure

Establish baseline KPIs, AHT variance, SLA performance, defect distributions, and data integrity checks.

03

Improve

Apply Lean Six Sigma DMAIC, 5-Why root cause, Fishbone analysis, and waste reduction (Muda).

04

Automate

Deploy intelligent CRM workflows, lead routing, proactive alert bots, and capacity simulation.

05

Monitor

Enforce statistical process control (SPC), executive dashboards, audit cadences, and continuous loops.

Let's Discuss Operations Leadership, Lean Six Sigma & Automation

Whether you are seeking an Operations Manager, evaluating continuous improvement initiatives, or looking to scale CRM workflows with AI intelligence — let's connect.