Career Experience Timeline

Develop and execute integrated digital marketing, ecommerce, and sales strategies to drive lead generation, customer acquisition, and revenue growth across digital channels.

• Develop and execute integrated digital marketing, ecommerce, and sales strategies to drive lead generation, customer acquisition, and revenue growth across digital channels.
• Manage and optimize CRM processes, including lead management, customer segmentation, sales pipeline tracking, and customer lifecycle management to improve conversion and retention.
• Design and implement automated workflows for lead nurturing, customer follow-ups, marketing campaigns, and sales processes, reducing manual tasks and improving operational efficiency.
• Leverage AI-powered tools to support marketing content creation, campaign optimization, customer insights, and workflow automation.
• Coordinate ecommerce and marketplace operations, optimizing product listings, digital positioning, promotional campaigns, and customer conversion journeys.
• Analyze marketing and sales KPIs, CRM data, and customer behavior to identify opportunities, optimize sales funnels, and support data-driven business decisions.
• Integrate digital marketing, CRM, and automation initiatives to improve customer engagement, streamline internal processes, and strengthen alignment between marketing and sales operations.

Led Team Leaders and managed daily operations with a focus on KPI fulfillment, performance analysis, coaching, client collaboration, and high-standard operational efficiency.

• Led Team Leaders and supported their development to ensure the achievement of objectives and KPIs.
• Managed the daily operation with a focus on analysis, coaching, and performance improvement.
• Worked closely with clients and internal teams to improve processes and strengthen customer satisfaction.
• Monitored reports, resources, and stakeholders to ensure an efficient operation aligned with project goals.

Assigned staffing coverage, supervised training initiatives, tracked real-time productivity, and adjusted tools and workflows in accordance with client requirements and ISO standards.

• Assigned staffing coverage, resolved team issues, and provided support for daily operational needs.
• Oversaw training initiatives and supported team development to improve performance and productivity.
• Coordinated with internal departments and clients to address operational matters and ensure an efficient flow of information.
• Monitored performance, maintained updated records, and adjusted tools and processes in accordance with client requirements and ISO standards.

Developed and maintained strategic relationships with current and potential partners to drive regional growth and Latin American market expansion.

• Developed and maintained strategic relationships with current and potential partners to drive regional growth.
• Defined development strategies and coordinated marketing initiatives to strengthen the company's presence in the region.
• Identified business opportunities and distribution channels to support the expansion and positioning of the brand.

Guided families through trial-to-paid sales cycles, scheduled sessions, maintained customer communications across chat, WhatsApp and calls within strict SLAs.

• Coordinated trial session scheduling and followed up on incoming requests to ensure timely and effective service.
• Provided customer support via chat, email, WhatsApp, and phone calls, ensuring compliance with processes and SLAs.
• Collaborated with teachers and supported promotional activities to strengthen the customer experience and drive sales conversions.

Handled omnichannel user inquiries, analyzed technical issues, updated operational knowledge bases, and resolved escalations.

• Responded to customer inquiries promptly and accurately via email and chat.
• Identified user needs and provided guidance on the use of features and products.
• Analyzed and reported technical issues, keeping internal databases updated with relevant information.
• Monitored complaints and feedback on social media to provide assistance and improve the customer experience.

Drove international sales expansion across Latin American territories, securing hardware/software distribution partnerships.

• Drove the company's sales growth globally, with a focus on expanding the Latin American market.
• Developed and expanded the client portfolio by identifying and securing new business opportunities.
• Managed relationships with existing business partners to strengthen alliances and ensure their satisfaction.